Our Team

A take-charge detailed-oriented Fortune 100 corporate professional with an entrepreneurial spirt, Carol Loch has over 30 years of progressive leadership, marketing and product development experiences within the highly competitive consumer packaged goods arena. A process driven team player with superior critical thinking skills, Carol knows how to work both smarter and harder; and, has demonstrated this know-how when driving results for her many clients of Marketiquette, Inc., a boutique branding and go-to-market strategies firm she co-founded back in 2001. She is credited and instrumental in the creation of this firm’s strategic branding and go-tomarket initiatives, providing cradle-to-grave as well as concept-to-consumer plans and services based on the Marketiquette pioneered model of “proper marketing.” Spearheading a “greener” environmentally-friendlier focus for the past two decades, Ms. Loch’s area of expertise comprises a broad list of proven leadership and marketing skills, including executive team management, public relations, consistent corporate communication, P&L – budgeting, life cycle analysis, multi-platform advertising & digital marketing/social media, brand management and product marketing.

A super-charged entrepreneur and an accomplished C-Level Executive, Mr. Loch has over 35 years of progressive leadership, marketing and sales experience within the highly competitive consumer packaged goods arena. Based on these experiences, Mr. Loch pioneered the concept of “Marketiquette,” which describes ‘proper marketing’ philosophy, which he has been successfully applying for the past 20 years. The art and scientific process of uncovering unmet needs to satisfy consumer demand and then implementing branding and go-to-market strategies provides profitable solutions for clients of his consulting firm (Techtronic Industries -TTI, Valeo, PPG and others). In addition, Jeff has had exposure to just about every major retailer within a variety of trade classes and has achieved enormous success while working for some of the most successful branding companies in the world, including Clorox/Armor All Products Corporation, ConAgra Foods, Pfizer Consumer Healthcare (American Home Products) and Dixon Ticonderoga. For the past two decades, Mr. Loch has been driving an environmental agenda based on the ideology that end-users should not have to compromise performance or sacrifice value when choosing a safer “eco-friendlier” alternative product, ultimately making this GREEN choice a LOGICAL choice. This foundation led him to the creation of the bio-based/biodegradable lubrication category (EAL – environmentally accepted lubricant), now listed within the USDA Bio-Preferred “mandated” Federal Procurement Program, with the introduction of G-OIL®, the world’s first and only API/ILSAC GF-5 commercially available certified motor oil…who’s performance was successfully proven in NASCAR and market acceptability
upon consumer consumption with product purchases from off the shelves of Walmart and The Home Depot to name a few.

Mr. Stepan is a seasoned and highly educated research scientist with demonstrated successes within the lubrication and oil & gas industries, specializing in both the development of unique bio-based and specialty lubricants as well as crafting nonconventional, environmentally friendly complementary products. He has been awarded patents for these groundbreaking technologies and has developed well over 300 new products for world markets. These products range from lubricants, greases, biodegradability stimulators and refractories to eco-friendlier heavy duty degreasers and corrosion inhibitors. Mr. Stepan graduated Magna Cum Laude with a BS in Polymer Chemistry from the University of Akron, a Golden Key Honors in Polymer Engineering from the University of Akron Graduate School and developed applications using cruciferous extractions of sulforaphane glucosinolate for T-cell inhibition while a Research Fellow at John Hopkins University Cancer Research Center. Currently residing in Strongsville, Ohio, Robert is a skilled e-commerce and cross-functional team leader earning his Master of Business Administration (MBA) from Cleveland State University‘s John Nance School of Business. Previous employment history includes Vice President of Technology for Green Earth Technologies…the creators and
manufacturers of G-OIL®.