Our Team

A “take-charge detail oriented” Fortune 100 corporate professional with an entrepreneurial spirit, Carol Loch has over 30 years of progressive leadership, marketing and product development experiences within the highly competitive packaged goods arena. A process driven team player with superior critical thinking skills, Carol knows how to work both smarter and harder when getting “things” done; and, has demonstrated this know-how when driving results for her many clients of Marketiquette, Inc., a boutique branding and go-to-market strategies firm she co-founded back in 2001. She was credited and instrumental in the creation of this firm’s strategic branding and go-to-market initiatives, providing cradle-to-the-grave as well as concept-to-consumer plans and services based on the Marketiquette pioneered model of “proper marketing.”

Spearheading a “greener” environmentally friendlier focus for the past two decades, Ms. Loch’s area of expertise comprises a broad list of proven leadership and marketing skills, including executive team management, public relations, consistent corporate communication, P&L – budgeting, life cycle analysis, multi-platform advertising & digital marketing/social media, brand management and product marketing.

In addition to driving results for the marketing firm she co-founded, Carol was previously employed by the likes of Dixon Ticonderoga, Tupperware and the Walt Disney Company, holding a variety of positions with a number of promotions beginning from Product Developer, collaborating with other developers to provide BEST PRACTICE sourcing, Director of Product Marketing, creating the “core” quarterly catalog for the TUPPERWARE PARTY implementing lifestyle, recipes and other benefits to give the book longevity to the consumer, Vice President of Marketing, developing Y3K millennium marketing campaigns for the “world’s best pencil” when driving consumer awareness and acceptance; and, SVP Marketing championing NASCAR “performance marketing” benefits while managing a multi-platform advertising program on a remnant basis while developing the G-! Racing Oil, proven in DYNO-TESTING to increase horsepower by 4%.

A native of New York and graduate (BS) of the prestigious Fashion Institute of Technology (FIT) in the heart of Manhattan (New York, NY), Carol began her career as a Merchandising Merchant/Associate Brand Director for MACY*S Merchandising Group, focusing on private label product development and worldwide-global procurement, increasing the sales of these products by 120% while improving GM% and brand penetration by 33%.

A ‘seasoned’ super-charged Leukemia surviving branding enthusiastic entrepreneur and accomplished C-level executive, Mr. Loch has over 35 years of progressive leadership, marketing and sales experience within the highly competitive consumer packaged goods arena. Based on these experiences, Mr. Loch pioneered the concept of “Marketiquette,” which describes ‘proper marketing’ philosophy, which he has been successfully applying for the past 20 years. The art and scientific process of uncovering unmet needs to satisfy consumer demand and then implementing branding and go-to-market strategies provides profitable solutions for clients of his consulting firm (Techtronic Industries -TTI, Valeo, PPG and others). In addition, Jeff has had exposure to just about every major retailer within a variety of trade classes and has achieved enormous success while working for some of the most successful branding companies in the world, including Clorox/Armor All Products Corporation, ConAgra Foods, Pfizer Consumer Healthcare (American Home Products) and Dixon Ticonderoga.

For the past two decades, Mr. Loch has been driving an environmental agenda based on the ideology that end-users should not have to compromise performance or sacrifice value when choosing a safer “eco-friendlier” alternative product, ultimately making this GREEN choice a LOGICAL choice. This foundation led him to the creation of the bio-based/biodegradable lubrication category (EAL – environmentally accepted lubricant), now listed within the USDA Bio-Preferred “mandated” Federal Procurement Program, with the introduction of G-OIL®, the world’s first and only API/ILSAC GF-5 commercially available certified motor oil…who’s performance was successfully proven in NASCAR and market acceptability upon consumer consumption with product purchases off the shelves of Walmart and The Home Depot to name a few.

While at Green Earth Technologies (GETG), the company he founded and served as President, he single handedly raised over $20mm in investments, generated over $70mm ins sales and drove GETG to a market cap of well over $100mm. Now, Mr. Loch has created b2 biOil™ (www.b2oil.com) to continue addressing the world’s growing lubricant concerns regarding the usage and improper disposal of non-green mineral based/fossil based motor oils while meeting performance demands of on-going government requirements, successfully passing all DoD/DLA testing criteria which led to the acceptance and assignment of NSN certification numbers for the b2 bio oils (biOil™).

A native of Michigan and graduate of Albion College (BS/BA); during which time he was a collegiate athlete, a member of the Sigma Chi Fraternity and Walt Disney World tour guide, Mr. Loch began his career with Pepsi Cola.

Mr. Stepan is a seasoned and highly educated research scientist with demonstrated successes within the lubrication and oil & gas industries, specializing in both the development of unique bio-based and specialty lubricants as well as crafting nonconventional, environmentally friendlier complimentary products. He has been awarded patents for several groundbreaking technologies and has developed well over 300 new products for world markets. These products range from lubricants, greases, biodegradability stimulators and refractories to eco-friendly heavy duty degreasers and corrosion inhibitors.

Mr. Stepan graduated Magna Cum Laude with a BS in Polymer Chemistry from the University of Akron, a Golden Key Honors in Polymer Engineering from the University of Akron Graduate School and developed applications using cruciferous extractions and sulforaphane glucosinolate for T-cell inhibition while a Research Fellow at John Hopkins University Cancer Research Center.

A resident of Strongsville, Ohio, Robert is a skilled e-commerce and cross-functional team leader earning his Master of Business Administration from the John Nance School of Business at Cleveland State University. Previous employment history includes Vice President of Technology for Green Earth Technologies, the creators and manufactures of G-Oil®.

Mr. Marley is an accomplished C-level executive with significant leadership experience. He is well known for building and leading high-performing, complex organizations in multi-site, multi-cultural environments. Adept at creating and leading transformational change, he has an array of skills in organizational design, strategic planning, process improvement, risk mitigation; and, cross-functional leadership to deliver impactful and sustainable bottom-line results.

Mr. Marley’s professional career includes various executive leadership roles, most recently with Chemtool, Inc., a global industry leader in grease and industrial lubricants manufacturing, a Lubrizol Company owned by Berkshire Hathaway as a Business Unit Leader/General Manager.

Prior to this appointment, Bruce served as EVP Sales & Marketing with Biosynthetic Technologies, Inc. a worldwide manufacturer of bio-based sustainable base oils named Estolides. Estolides are mad from organic fatty acids found in various bio-derived oils. He was also the Commercial GM/Director for Chemtura Incorporated’s Petroleum Additives Division in chemical intermediates, additives, specialty chemicals and consumer protection products.

A resident of Orlando Florida and graduate of Nichols College (Massachusetts) with a BSBA in Marketing, Bruce began his career with BP owned company Castrol, Inc., the manufacturer and marketer of high performance automotive, industrial, marine and other specialty lubricants, concluding his tenor as VP/GM Commercial Business Unit.

Mr. Kojo “Arnold” Asante is a well accomplished entrepreneurial spirted professional businessman who over the years has applied his vast consumer packaged goods sales and marketing expertise when achieving tremendous successes within the markets with the companies he created/founded, including Kamsak Ltd., Imagin & Fusion, the Mantle Group Company, Ltd.; and, KAMSAK Gold Reagents, LLC.

Today, Arnold spends his time managing the b2 biOil international business…soliciting and pursuing multiple opportunities throughout ECOWAS, the Economic Communities of West African States and the Southern African Development Community (SADC), who both share overwhelming current demands as they begin legislations to mandate bio-lubricants, the execution of b2’s Lubes on Wheels (LOW) direct to consumer and customer at home-at office oil change sales and services and know-how as well as exploring the region’s enormous supply of palm oils as a secondary source for b2’s bio-content requirements.

In addition to the above, Mr. Asante is an alumnus of the University of Ghana whereby he had his tertiary education and Presbyterian Boys’ Secondary School Legon for his secondary education. In the meantime, he is currently pursuing a Masters in Science (MSC) in marketing at the prestigious Salford University in Manchester, United Kingdom. A talented soccer player continuing to pursue his passion when not promoting bio-lubricants or performing at home or at office oil changes, Arnold enjoys his addition role as a frequent flyer traveling regularly between Africa and the USA.